Hi ๐Ÿ‘‹ I'm Irene,
Media Buyer, Digital Project Manager
and Strategic Consultant for e-commerce.
For over 11 years, I've helped companies
and brands achieve measurable growth online.
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I work with e-commerce businesses, brand and web agencies,
offering digital marketing services with a data-driven,
innovative, and results-oriented approach.
E-commerce
Iโ€™m passionate about and experienced in e-commerce projects. My main focus is managing advertising campaigns on Meta and executing digital strategies to drive sales growth.
Companies
I support companies and entrepreneurs in creating and developing their online projects. Based on the client's needs, I assemble a team of professionals and manage the project.
Web agencies
I partner with web agencies as a consultant, handling Meta advertising campaigns, providing training, and developing digital marketing projects.
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Online advertising investment is crucial for companies seeking rapid results and significant success.
An expert digital marketing consultant is essential for effectively managing your advertising spend in an increasingly competitive and ever-changing market. A professional ensures cutting-edge strategies to capture the right audienceโ€™s attention, while complying with privacy regulations, to drive business growth.
Online Advertising Campaigns
I reach your target audience with effective ad campaigns, drawing on years of experience across various industries.
I specialize in Meta, Instagram, and Facebook campaigns, and collaborate with industry experts for Google, LinkedIn, and TikTok.
I deeply understand my clients' products or services, allowing me to define and implement the best strategy.
Initial setup, analysis, and strategy
Creation and initial setup of business profiles on social platforms. Market and competitor analysis, development of a strategy to achieve your business goals.
Ad campaign creation
Designing engaging and targeted ad campaigns using the most effective platforms to reach your ideal audience.
Daily campaign monitoring
Daily performance monitoring of your campaigns to ensure they are continuously optimized and performing well.
Budget optimization
Efficient management of your advertising budget, maximizing return on investment through ongoing adjustments and improvements.
Data collection and interpretation
Gathering and analyzing campaign data to provide useful insights and data-driven strategies.
Troubleshooting support
Our team is available to promptly resolve any issues related to your project.
Assistance with hacked account recovery
Offering specialized support for recovering your Meta account in case of a hack, protecting your online presence.
Periodic reports
Receive detailed performance reports on your campaigns with in-depth analysis and recommendations for continuous business improvement.
Certifications
Cert 04 2
Cert 05 2
Cert 02 3
Cert 03 3
Experience in managing both small and large advertising budgets and maximizing ROI by optimizing acquisition costs.
โ‚ฌ 50k ~
Average daily ad
budget managed
+ โ‚ฌ 3M
Total ad
budget managed
Social media ad campaigns aren't just about likes, comments, and shares, they drive revenue growth!
I work in Italy and internationally across various industries. I understand the best strategies and success KPIs specific to each sector.
Luxury
Tourism
Automotive
Beauty
Education
Technology
Fashion
Finance
Fitness
Food
Gaming
Health
Energy
Media
Music
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E-commerce
The ideal partner for your e-commerce! I work alongside you to understand growth opportunities for your business and assist with both strategic and operational aspects.
VWant to boost your online sales or reach a broader audience? Letโ€™s discuss your needs to identify the best solutions!
Not only do I handle advertising campaigns, but with the help of my collaborators, I can offer a range of services to benefit your e-commerce.
Development or optimization of an e-commerce
We build or enhance your e-commerce site to ensure a smooth, secure, and conversion-focused user experience.
Definition of a digital marketing strategy
We create a tailored digital marketing strategy to achieve your business goals through detailed analysis and planning.
Increasing online traffic and visibility
Implementing advanced techniques to drive more traffic to your site and improve your online presence.
Ads campaigns, e-mail, SEO, social media, etc.
Managing advertising campaigns across various channels, optimizing SEO, developing email marketing strategies, and handling your social media profiles to maximize your impact.
Conversion rate optimization
Analyzing and improving your customers' purchase journey to increase conversion rates and maximize sales.
Data monitoring and strategy adjustment over time
Continuously monitoring campaign data to adjust and refine strategies, ensuring consistent and optimal results.
Customer retention
Implementing retention techniques to keep your current customers engaged and satisfied, encouraging repeat purchases.
Utilization of channels like Amazon, Google Shopping, etc.
Managing your presence on platforms like Amazon and Google Shopping, optimizing listings to maximize sales both domestically and internationally.
Periodic reports
Receive detailed and regular reports on your campaign and digital marketing project performance, with in-depth analysis and recommendations for ongoing improvements.
Market analysis, customized marketing strategies, and a well-defined action plan to enhance your e-commerce and achieve maximum results.
Promotion of your brand on exclusive channels through an influencer marketing startup of which I am a co-founder.
Implementation of proven marketing automation mechanisms that typically increase annual revenue by 10%.
Project management
Based on project objectives, I assemble a team of digital professionals to achieve the desired results.
I handle every phase of the project comprehensively, coordinating the team and ensuring everything runs efficiently.
Depending on the needs, I select the most suitable professional or web agency from my network of long-standing collaborators, ensuring maximum reliability and expertise.
Creation of a project team
I build your dedicated team of professionals with specific expertise to ensure the success of your project.
Effective and ongoing communication
Ensuring transparent and continuous communication, keeping you updated on your projectโ€™s progress.
Management of the project in all its phases
Overseeing every phase of the digital project, from planning to implementation, to ensure excellent results.
Team coordination
Coordinating your team to ensure all activities are aligned and effectively executed within the agreed timelines and objectives.
Resource optimization
Utilizing available resources to ensure optimal efficiency and maximum return on investment.
Risk mitigation
Identifying and managing potential risks to minimize their negative impact on the project.
Periodic reports
Providing regular and detailed reports to monitor progress and optimize ongoing strategies.
Certifications
Cert Prince
I approach every project with passion, overseeing every aspect with meticulous attention, tracking all processes, and keeping the client informed of progress over time.
E-commerce
Develop or optimize an e-commerce site to ensure an excellent user experience and increase sales.
Online advertising
Online advertising campaigns offer immediate, trackable, and real-time optimizable returns on investment.
SEO
Optimizing your website for search engines means reaching your target audience organically, without advertising costs.
Visual production
Professional images and high-quality videos boost your businessโ€™s authority in the eyes of customers.
CRM
CRM facilitates customer segmentation, enabling targeted and effective marketing campaigns, among other benefits.
Branding
A well-defined visual identity helps create a consistent brand experience across all communication channels.
Websites
Enhance your business credibility with a well-designed website that instills trust in potential customers.
Social media
We handle strategy and content for your social media, increasing engagement and brand visibility.
E-mail marketing
E-mail marketing provides a cost-effective and efficient way to promote products and services to your audience.
E-commerce
Develop or optimize an e-commerce site to ensure an excellent user experience and increase sales.
Online advertising
Online advertising campaigns offer immediate, trackable, and real-time optimizable returns on investment.
SEO
Optimizing your website for search engines means reaching your target audience organically, without advertising costs.
Visual production
Professional images and high-quality videos boost your businessโ€™s authority in the eyes of customers.
CRM
CRM facilitates customer segmentation, enabling targeted and effective marketing campaigns, among other benefits.
Branding
A well-defined visual identity helps create a consistent brand experience across all communication channels.
Websites
Enhance your business credibility with a well-designed website that instills trust in potential customers.
Social media
We handle strategy and content for your social media, increasing engagement and brand visibility.
E-mail marketing
E-mail marketing provides a cost-effective and efficient way to promote products and services to your audience.
The PRINCE2ยฎ certification is internationally recognized and provides a structured approach to project management.
Years of experience allow me to operate confidently and avoid issues during a project.
200+
Digital projects
managed
15+
Collaborators, suppliers,
and agencies I work with
Paola

I had the pleasure of having Irene as a colleague and then as a collaborator on a project of mine. Working with Irene is a real pleasure from both a professional and human point of view. She is a prepared, competent, and empathetic person.

She has a spirit of observation, analysis, synthesis, and speed in finding the right solution. Her analyses always lead to concrete and successful results.

This is due to her skills and the deep experience she has gained in her professional activity combined with listening and problem-solving skills. She identifies the client's needs which she then materializes in a high-level operational plan, hitting the client's business objectives.

She is a person who always seeks the best in her work, delivering excellent results. She is the ideal colleague or partner to work with!

Manuel

Irene is one of most collaborative and professional colleague I ever met.โ€จFew words, but always the right words. Organization, process management and Digital Performance are her best skill. โ€จBest colleague I can ask. ๐Ÿ–ค

Francesco

I had the opportunity to work with Irene in the same working group for several years. Her growth has been rapid and constant in the complex world of Social Media Marketing, training, and project management.

She has a rare ability to deal with people, which, with the experience she has gained, makes her naturally suited for an Account role and for scouting clients and professional figures.

Determined and positive, Irene is certainly able to achieve the goals she sets for herself.

Davide

Irene is brilliant and precise. She has an excellent command of digital marketing tools and the right sensitivity to understand clients' needs.

She moves with ease in the Facebook habitat, but her curiosity leads her to apply herself in other environments and platforms as well. Furthermore, Irene is a positive, ironic, and pleasant person; she always brings a smile and good humor to the realities she collaborates with, and this is much more than an added value.

Michela

I worked with Irene for 6 months at Funnel Company, where she was my manager in the Marketing department and my collaborator on Social Media as an Advertiser, while I was in charge of organic content.

Irene is a sunny and kind person, empathetic and patient, who made me feel welcomed and valued at work every day.

She trained and followed me at the beginning of my first experience in a structured Marketing team and indirectly taught me how to be decisive and authoritative without needing to raise my voice or be abrupt.

She is extremely competent in her field but does not fail to listen to and evaluate the advice of others. She always gives and asks for a lot of feedback from her team in order to maintain high productivity standards and, for her part, is punctual and precise.

In these months, she was exactly the person I needed, the best manager I could have hoped for.